I presented the group up to five options to choose from. The final result was a combination of a few sketches. The group was drawn to the seal feel of the rounded logo. For me the center image represents a cog... symbolizing businesses working together. I used transparencies of lighter to darker colors of the teal color to represent different stages of business each of us represent. Our members range from long standing business to start ups. The small white dotted line around each section represents a pathway to success.